What we do

2500 hours of live sport broadcast each year

More than 1.000 live sport events each year

More than 100 countries world wide

Unlimited Satisfied

clients

What you get

A Trusted Network

Connected for Impact

In business — just like in sports — it’s all about performance, consistency, and earning trust. Over the years, we’ve done exactly that. By delivering results and staying true to our word, we’ve built a powerful network of decision-makers across the sport and media industry.

These aren’t just contacts — they’re long-standing relationships, shaped by shared goals, mutual respect, and real momentum.

This network gives us speed, access, and impact — and it’s one of our strongest assets in driving success.

Live Sports

Licensed for Betting. Worldwide.

We bring the thrill of live sports straight to the betting world — delivering premium streaming and data rights to licensed operators across the globe.

From top-tier football to elite handball and more, our content keeps bettors engaged and platforms competitive.

Fast, reliable, and fully rights-cleared — our streams power the in-play experience for betting companies in markets worldwide. Where sports and betting with data meet, we deliver the live edge.

Production

Sport production

The way fans consume live sports is evolving – and so must production. Whether it’s a quick single-camera stream from a smartphone or a full-scale Champions League-style broadcast, Playbook delivers. We help rights holders choose the right setup and bring their game to life with tailored, high-quality production that fits every stage, every audience, every moment.

Sport Consulting

We advise the game from both sides of the ball.

Whether you’re a rights holder — federation, league, or club — looking to grow your property, or a media company or broadcaster aiming to maximize value from sports content, we bring strategic clarity and industry expertise to every phase of the game.

From media rights strategy and packaging to market positioning, tender processes, and partner negotiations — we help you play smarter in a competitive, fast-moving landscape.

With deep experience accrossacross European football and beyond, we bridge the gap between sport and screen, helping our clients stay ahead of the curve — and ahead of the competition.

We know the business behind the game. And how to win it.

Investment

If it moves the game forward, we’re ready to play.

Where passion meets purpose — and where expertise creates opportunity. We are open to a wide range of investment opportunities across the sports, media, and technology landscape. What matters most to us is alignment: with our values, our know-how, and our ambition to build lasting impact in and around the game.

Whether it’s strategic partnerships, equity investments, or joint ventures — we bring more than capital. We bring insight, energy, and a clear sense of where value can be created for everyone involved.

Some of our club partnerships

Sponsoring

At Playbook International, we turn sponsorships into impact plays.

With a core focus on perimeter advertising in football, we help brands show up where the world is watching — on the pitch, in the moment, and at scale.

Each summer, we market broadcast-visible assets for 100+ football clubs across Europe, giving us unrivaled access to inventory and insights across leagues, stadiums, and screens.

That network is our competitive edge — and your fast track to smarter exposure.

As a boutique agency, we’re built for agility and creative execution. From strategy to activation, we deliver sponsorships that perform — on screen, in-stadium, and in the hearts of fans.